Presenting BREMBO HACKATHON for tomorrow’s connected mobility

We are proud
to announce our
first hackathon:

An event born from one simple idea:

inspiring new solutions for the digital and connected mobility of tomorrow.

Seamless integration between modern life and how we get around is absolutely crucial for an efficiently-functioning society. Regardless of the type of transport, it’s essential to continuously raise the bar on mobility for us to craft the innovative-led world we strive to live in. It’s no secret, finding inspiring new solutions can be a real struggle. This is why we are inviting both start-ups and individuals to join us for this exciting challenge. 

Sign up now and join us in Bergamo, Italy from June 24-26, where you’ll have the opportunity to team up and collaborate with automotive experts to help develop your creative ideas and work on a pitch.

We are waiting for your ground-breaking solutions.
Winners will share a prize pool worth up to €30,000!


Digital Solutions for the Future of Mobility

(Startups track)

What does ‘efficient mobility’ mean to you? Is it sustainable? Does it add value to our lives and businesses? And most importantly does it resolve today’s challenges and those of the near future?

We need STARTUPS to come forward to answer these questions by exploring new possibilities and suggesting B2C-tailored solutions that rethink ‘efficient mobility’.

Taking advantage of current technologies (e.g Big Data, AI, AR/VR, blockchain), let’s brainstorm innovative, sustainable, efficient ideas for users of all modes of transport as well as mobility within large cities, creating new value propositions and a seamless experience for all.

The proposals submitted should be based on software/apps which use currently available hardware or purpose-built hardware.

Let’s create the tomorrow of mobility now!


Mobility within large cities

Passive and active users interacting with vehicles

All transports and mobility users

Enhanced Driving Experience with the Sensify™ Ecosystem

(Individuals' Challenge)

The new era of driving happens now!

SENSIFY is the natural evolution of Brembo's heritage and know-how in the design of the best braking components, with the integration of a digital brain and sensors that allow an active contribution to the car's handling.

Using data from Sensify’s intelligent braking ecosystem, we’re looking for developers, idea-bearers, engineers and data-scientists to be the visionary for the near-future of transportation. Invent new ways to customise the driver’s experience and interaction with the Sensify braking system. Create services and add-ons that best suit the drivers.

Ready to drive the change?



Drivers using SENSIFY

Fleet Managers


Shared rides using SENSIFY


A grand total of €30,000!

Startup Challenge

Digital solutions for the future of mobility 

We’re offering startups the chance to win the grand prize of €20,000 for the best idea!

1st Place


Individuals' Challenge

Enhanced driving experience on Sensify™ Ecosystem

Be among the top 3 winning ideas for a chance to win a part of the €10,000 prize pool! 

1st Place


2nd Place


3rd Place


 Jacobacci & Partners is offering additional prizes to 3 teams with these IPR packages:

2 Budgets with a cap of €3,000

for consultancy in the patent field, as for example a technology landscape, or a patentability search or the drafting of a patent application or the assistance in a patent prosecution.

1 Budget with a cap of €2,000

for consultancy in the trademark field, as for example novelty search, trademark filing, surveillance search for 1 year.

These prizes are not cumulative with the Brembo prizes.


Here’s the profiles that we think fit perfectly for this event:

Digital Solutions for the future of mobility


Enhanced driving experience on Sensify™ Ecosystem

Data Scientists




6th of June

Ideation Phase. Inspirational webinars!

28th April

Registrations Open. Save the date

10th June

Registrations Deadline

24th - 26th of June

On-site Hackathon in Bergamo!  


They're here to help you and your ideas move forward!

Francesco Manfredi

IPR Specialist

Andrea Menotti

Global Key Account Manager – Global Business Unit System

Francesco Cucchi

Testing & Validation manager – Global Business Unit Disc

Edoardo Guaiatelli

Program Manager – Global Business Unit System

Riccardo Perucca

System Concept Engineering Coordinator - GCF R&D

Leonardo Coloca

Sensify Design Manager – Global Business Unit System

Fabio Carbone

Physical modeling and vehicle dynamics Coordinator - GCF R&D





Day 1

24 June

Opening Ceremony

Match-making Session

Work in teams

Mentors check-point

Dinner onsite and work over-night

Day 2

25 June

Work in teams

Mentors check point

Lunch onsite

Technical conferences

Dinner onsite and work over-night

Day 3

26 June

Work in teams

Lunch onsite

Final Demos


Winners Announcement


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